Veteran Owned Businesses

The people and businesses on this exclusive list must adhere to and continue to operate from the blueprint that was created by the Greatest Generation.

The VOB List

Offroad Veterans – A small but growing group of veterans and their family members with the mission of reducing veteran suicides with comradery centered around offroading in Kentucky, Tennessee, and West Virginia. Visit our OV YouTube Channel.

  • Black Coyote Precision Rifles – Precision hunting rifles manufactured by a retired USMC Lt. Colonel in Winchester KY.
  • Diverse Pixels – Diverse Pixels (Morehead KY) is not the typical designing company. We listen to our community and deliver what no one else will. It is our goal to educate the world, autism is not a stereotype but a neurotype. We aim to provide products that do not infantilize an individual on the spectrum.
  • Military Veteran Project – Everyday, 22 veterans lose their battle to post traumatic stress on American soil.  That is 1 veterans every 65 minutes.
  • Mission 22 – Mission 22 provides support to Veterans and their families when they need it most: right now. Through a comprehensive approach of outreach, events, and programs, we’re promoting long-term wellness and sustainable growth.
  • Origin Maine – Clothing that is ACTUALLY Made in America for real. Every component is from America, made in America, shipped from America, etc. Owned by Jocko Willink, retired US Navy Seal Commander

The Greatest Generation, a term coined by journalist Tom Brokaw, refers to the cohort of Americans who came of age during the Great Depression and fought in World War II. This generation, born roughly between 1901 and 1927, held a distinct set of values and beliefs that played a crucial role in shaping their lives and the course of American history. Their experiences during tumultuous times strongly influenced their outlook on life, work, community, and patriotism. The following summary provides an overview of the core values and beliefs that characterized America’s Greatest Generation:

  1. Hard Work and Resilience: Growing up during the economic hardships of the Great Depression, the Greatest Generation developed a strong work ethic and a deep appreciation for the value of hard work. They believed in perseverance and overcoming challenges through determination and resilience.
  2. Duty and Sacrifice: World War II deeply impacted this generation, and they displayed a sense of duty and sacrifice that was unparalleled. Many willingly left their families, homes, and careers to serve in the military, demonstrating an unwavering commitment to protecting their country and preserving freedom.
  3. Patriotism and Nationalism: The Greatest Generation exhibited a profound sense of patriotism and loyalty to their nation. Their experiences in both the Depression and the war forged a deep connection to the United States and a strong belief in its principles and values.
  4. Community and Togetherness: The challenges of their era fostered a strong sense of community and solidarity. Whether through neighborhood associations, civic organizations, or military units, this generation valued collective effort, fostering a sense of unity and shared responsibility.
  5. Frugality and Resourcefulness: Scarce resources during the Depression taught them the importance of frugality and resourcefulness. This generation often valued making the most of what they had and avoiding wastefulness.
  6. Family and Responsibility: The Greatest Generation placed a high emphasis on family values. They saw the family unit as central to society and embraced responsibilities to provide for and protect their loved ones.
  7. Personal Integrity and Honor: Honesty and integrity were considered paramount virtues. The experiences of the war reinforced the importance of upholding principles and maintaining a sense of honor in all aspects of life.
  8. Adaptability and Innovation: The challenges of their time encouraged adaptability and innovation. From the technological advancements made during the war to the post-war economic boom, this generation demonstrated the ability to embrace change and progress.
  9. Faith and Morality: A significant portion of the Greatest Generation held strong religious beliefs that guided their actions and decisions. Their faith provided comfort and a moral compass during uncertain times.
  10. Humility and Modesty: Despite their extraordinary contributions to history, this generation often exhibited humility and modesty. They focused on the collective achievements rather than seeking personal recognition.

In conclusion, America’s Greatest Generation was shaped by the crucible of the Great Depression and World War II. Their values and beliefs were deeply rooted in hard work, duty, patriotism, community, and personal integrity. These principles not only defined their generation but also left a lasting impact on the values cherished by subsequent generations, shaping the character of the United States and its people for decades to come. But now the mainstream and social media platforms are eroding those values.